Major Gifts Fundraising Fears – Asking For The Big Gift is fundraising veteran Jim Eskin’s take on confronting emotional resistance when inviting a donor to invest a big gift.
“I’ll do anything for this non-profit except asking for gifts.”
How many times have you heard a board member, senior management, key volunteer or other supporter express that?
Answer is likely too many times.
Being Afraid of Asking is Perfectly Normal
This is a challenge shared by non-profits from all different sectors and of all different sizes. As a fundraising trainer/consultant who’s heard this line more times than I can count, I wanted to break this issue down into several digestible bites that will help people overcome the fear. Believe me, I’ve seen hundreds of men and women overcome this fear. It’s entirely possible.
This is what I like to tell them:
Fear of the Unknown
There’s a Lot More to Securing the Gift than the Ask
Putting “No” In Perspective
In Closing …
Like a lot of other challenges in life, once you have a few solicitations under your belt, everything appears very differently. This doesn’t mean you won’t be turned down. That is all part of the fundraising business. But with each and every ask confidence and comfort replace fear. And then you can join the ranks of those mentoring others who are still afraid of asking for gifts.
Major Gifts Fundraising Fears – Asking For The Big Gift was first posted at National Development Institute
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Jim Eskin’s consulting practice, Eskin Fundraising Training builds on the success of his more than 150 fundraising workshops and webinars and provides the training, coaching and support services that empower nonprofits to compete for and secure major gifts. He has authored more than 100 guest columns that have appeared in daily newspapers, business journals and blogs across the country, and publishes Stratagems, a monthly e-newsletter exploring timely issues and trends in philanthropy. Sign up here for a free subscription. He is author of 10 Simple Fundraising Lessons, which can be purchased here.