Major Gifts Ramp-Up is used by thousands of charities to raise the millions they need to need to accomplish their important mission. The Major Gifts Ramp-Up Model is the most efficient way to scale your organization to achieve significant impact.
Nonprofits who launch a Major Gifts Ramp-Up Campaign:
Major Gifts Ramp-Up is designed for:
Major Gifts Ramp-Up Campaigns are based on three phases containing 13 action steps completed over an 18-month period-of-time.
Phase 1 – The Planning Phase…the longer we plan the faster we reach our fundraising goal
Phase 2 – The Building Phase…earning the right to ask with grace and propriety
Phase 3 – The Invitation Phase…providing a giving experience that inspires families to invest again and again.
Action Step 1 Management Philosophy (Phase 1)
MGRU requires a dramatic shift in the way you view nonprofit management. Simply put, charities must prioritize cash acquisition over program service in order to receive the monies they need to save and transform more lives? Are you willing to invest in donors as much or more as the people you serve?
Action Step 2 Major Gifts Fundraising (Phase 1)
Once you’ve committed to building financial capacity. What’s the best way to do it? Major gifts fundraising generates the most revenue, in the shortest period-of-time at the lowest possible cost. Silent auctions, golf tournaments, walk-a-thons are a thing of the past. Inviting individuals with mean to share their best gift ensures you receive the highest return on your investment.
Action Step 3 Organizational Development (Phase 1)
Is your nonprofit’s great dream backed by a sound plan? How much money do you need to be raised in what period of time? What outcomes will be achieved when those financial investments are spent? Multi-year revenue goals are determined by performing institution-wide organizational development to determine actual costs and impact. Organizational development provides donors the information they require to give large gifts.
Action Step 4 Case For Support (Phase 1)
Case for support is by far the MOST important step in the MGRU Model. This task must reflect the unified vision of the stakeholders responsible for your future. Case for support is your “gift” to major donors and will inspire them to become meaningfully involved in your mission.
Action Step 5 Advancement Calendar (Phase 1)
Do you have a roadmap that reveals your path to success? Advancement calendar contains hundreds of dated assignments which, when executed in order and on time, ensures you reach your goal. This series of step-by-step tasks becomes your fundraising plan. This task map is used internally as an accountability tool and externally to demonstrate to donors how you are going to accomplish your objectives.
Action Step 6 Prospect Identification (Phase 2)
If you’re going to raise major gifts you need to know who has them. DonorScope, our MGRU online prospecting tool, allows you to own the names and addresses of every individual, corporation and foundation whose assets exceed 7 & 8 figures Each of these prospects are capable of making a major gift to your organization at the local, regional or national level.
Action Step 7 Awareness Event (Phase 2)
Now it’s time to go public. Right at the six-month mark let’s invite this newly identified group of millionaires to a “non-fundraising” Awareness Event where you will introduce your Case for Support. Inviting these leaders to a non-fundraising event allows these new friends to take a “first-look” at your impact plans without the pressure of an awkward obligation. Expect as many as 150 or the right people to join you for this experience.
Action Step 8 Prospect Cultivation (Phase 2)
After your successful Awareness Event it’s time to spend time building relationships with your new friends. Written Individual Plans of Care (IPOC) consisting of Multiple Points of Contact (MPOC) will intentionally move a prospect towards financial involvement with your organization. Dollar amounts will be determined, and each prospect will be invited to join your project in a way that works for them.
Action Step 9 Signature Event (Phase 2)
This event will take place at the 12-month mark and accomplishes three objectives. First, it provides an opportunity to meet more major donors using the “table host” method. Second, it further raises the level of visibility of your Case for Support. Third, it raises multiple $5,000 plus gifts allowing major donors to make a first “token” investment in advance of their later major gift.
Action Step 10 Campaign Cabinet (Phase 3)
After your Signature Event you may have as many as 300 major donors who have been fully immersed in your Case for Support. It’s now time to seat your Campaign Cabinet. This 15-member group immerges from your Awareness and Ask Events and will be comprised of 10 to 12 veteran volunteer fundraisers who will each make a significant gift and invite their peers to join your campaign.
Action Step 11 Campaign Interviews (Phase 3)
Because of your hard work you’ve earned the right to ask! Campaign cabinet members will determine who are the top 80-100 prospects from your list of 300. Each member will hand-pick five to seven qualified prospects, setup appointments and invite each family to join your team with a significant financial investment. Members will gather every 30 days for six months to share their wins and experiences.
Action Step 12 Three-Part Ask (Phase 3)
During campaign interviews, cabinet members will invite each family to consider a multi-year operations gift, a one-time capital project gift, and an endowment gift through their estate plan. Each member will be equipped with a very specific set of collateral documents that keep them on message and provide them the confidence they need to boldly invite their assigned prospects to make their best gift.
Action Step 13 Campaign Success (Phase 3)
Now that you’ve raised millions and exceeded your revenue objective how do you define success? Major Gifts Ramp-Up campaigns come in over goal, are completed on time, executed under budget, result in happy volunteers, produce grateful donors and promote community pride. Share these incredible wins with your financial partners reporting to them how they saved and transformed lives.
The Major Gifts Ramp-Up Cloud™ is super platform has been designed to support organizations who successfully implement the Major Gifts Ramp-Up™ fundraising model. Recognized as the world’s largest nonprofit digital resource library, the MGRU Cloud includes thousands of documents, tutorials, presentations, manuals, videos, audios, curriculum and exams vital to enhancing your nonprofit’s performance. Fundraisers save hundreds of hours as they CUT-AND-PASTE their way through projects using fresh material they now own.
Where there is a dream, there is always an answer, and for nonprofits, the answer is Major Gifts Ramp-Up.